Mawby Advances To New Role At TCX Boots

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TCX Boots Names New Director Sales & Marketing

Michael “Tex” Mawby to oversee US business operations.

Screen Shot 2017-09-01 at 9.02.18 AMSeptember 1, 2017 – Encinitas, CA – TCX Boots is pleased to announce that Michael “Tex” Mawby has accepted a new role as Director of Sales & Marketing. Mawby served previously as the brand’s Director of Business Development. News of the appointment was confirmed this week by Marco Poloni, TCX Vice President Sales & Marketing and Head of TCX Research & Development. In his new position the Philadelphia resident will report directly to Poloni and continue to serve as the North American liaison to TCX company headquarters in Montebelluna, Italy.

“I am grateful for this new opportunity to expand my role with TCX and eager to take this brand to another level,” said Mawby. “There are a lot of positive changes on the horizon for TCX including a new product line, new team members and new ways of doing business. I don’t think that the future has ever looked brighter!”

Prior to joining TCX in early 2016, Mawby was president of Gerbing Motorsport after a multi-year management role with REV’IT! Sport. For many years he has been an avid motorcyclist and amateur road racer with four national AMA, WERA and USCRA road racing titles to his credit. In his spare time Tex enjoys buying and restoring vintage motorcycles.

“Since joining us early last season, Tex has proven to be a true asset for TCX. His always positive spirit, hard work ethic and dedication made his new appointment an easy decision for me,” said Poloni.

Through decades of dedication and experience the Montebelluna, Italy based TCX brand is an established global leader in the motorcycle boots sector and the category leader in several countries.

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