TCX Boots eyes growth potential in U.S.
Dealers can capitalize on low initial buy-in, 40 percent margins
TCX Boots is making a strong push in the U.S. motorcycle marketplace, battling brands such as Alpinestars and Sidi for boot share. In fact, TCX boasts the top-selling boot lineup in Europe and is aiming to take more share in the U.S.
TCX’s approach took a major step forward during the 2016 Monster Energy AMA Supercross season, when 450 class racer Broc Tickle of RCH/Soaring Eagle/Jimmy John’s/Suzuki Factory Racing opted to wear the all-new TCX COMP EVO MICHELIN product.
Powersports Business editor in chief Dave McMahon got to know more about the TCX expansion in the U.S. via a Q&A with Marco Poloni, head of research and development for the Italian manufacturer, and Randy George, vice president of sales.