TCX Boots Joins Team Hammer For 2018 MotoAmerica Racing Season
TCX BOOTS JOINS TEAM HAMMER FOR 2018 MOTOAMERICA RACING SEASON
TCX also supporting Team Hammer during the 2-Up Program with race boots RT-Race and SP-Master Lady.
May 1, 2018 – Corona, CA – As the road racing community continues to grow so does TCX Boots USA’s outreach in support. Italian premium motorcycle boot maker TCX Boots has signed a multi-year deal with Team Hammer Racing. TCX will be supporting all four racers for Team Hammer with RT-Race Pro Airs including Jake Lewis and Daytona Anderson in Superbike and Nick McFadden & Valentin Debise in Supersport.
“All of us at TCX Boots are proud for this opportunity to join forces and work with the Team Hammer. We are sure that this new cooperation will bring us high visibility and brand awareness” said Alessia Capodicasa, TCX Marketing Manager. “Throughout the world TCX is a dominant force in motorcycle sport and this collaboration give us a valuable proving ground for our unique technology and product development.”
Chris Ulrich, V.P. Operations, Team Hammer, Inc. had this to say about the team-up with TCX. “Safety is a priority for Team Hammer, we choose to work with TCX because they to offer our riders a high performance boot with great safety features like the D.F.C.® (Double Flex Control) that help reduce the likelihood of an injury during a crash and keep our riders on track. We saw the effectiveness of the D.F.C.® system first hand when Valentin Debise suffered a his high speed crash during the Daytona 200. There was no damage to his lower extremities despite the impact. We look forward to seeing Valentin, Jake, Nick, and Daytona on the MotoAmerica podium in TCX Boots.”
About Team Hammer 2-Up Program
“I am excited about TCX Boots joining us for the two-seater program for 2018,” said Chris, who is the lead two-seater pilot. “We’ve been doing this for years and everyone who has been a part of it has had a blast and that includes me. It’s great to share the sport I love with other people and it is a unique opportunity to grow the sport we love and also help Roadracing World Action Fund and make the sport safer at the same time. With TCX coming on board we can offer our participants boots that not only protect their feet also look great. From the RT-Race Race for the men’s to the SP-Master Lady boots for the women I know that our riders won’t have to worry about their toes when we rip around the turns. We look forward offering this unique opportunity to fans, the media, and VIPs again this year.”
About Team Hammer
The 2018 season marks Team Hammer’s 38th consecutive year of operating as a professional road racing team. Racebikes built and fielded by Team Hammer have won 68 AMA Pro and MotoAmerica National races, have finished on AMA Pro and MotoAmerica National podiums 190 times and have won five AMA Pro National Championships, as well as two FIM South American Championships. The team has also won 135 endurance races overall (including seven 24-hour races) and 13 Overall WERA National Endurance Championships with Suzuki motorcycles, and holds the U.S. record for mileage covered in a 24-hour race. The team also competed in the televised 1990s Formula USA National Championship, famously running “Methanol Monster” GSX-R1100 Superbikes fueled by methanol, and won four F-USA Championships.
About TCX Boots:
Technology and Innovation are central components to the TCX brand. For decades TCX has crafted premium boots and footwear to motorcyclists throughout the world. Regardless of a rider’s preference, TCX has a purpose-built model for every type of riding, each conceived and constructed by TCX designers and technicians. Every TCX product is a reflection of long standing dedication, tireless commitment to detail and an obsessive quest to create the best for our athletes, dealers and valued customers whose invaluable input guides every phase of TCX development from new model concepts to groundbreaking “beyond industry standard” innovation. This is how TCX creates the best boots and footwear for passionate motorcyclists, proven champions and daily riders. You focus on your ride and TCX will focus on boots. Learn more at ridetcxboots.com
Founded in the early 1980s and still headquartered in Montebelluna, Italy, TCX was originally a private label maker for many brands including BMW and Ducati. In fact, TCX still produces collections for the OEMs today. With a mantra of “Focus On Boots” TCX has built a global reputation in the premium motorcycle footwear category by keeping safety, fit and comfort the key elements of that focus.
Today, the extensive feature-packed TCX product line has an ideal “solution” for every riding style: street, sport, touring, adventure, off-road, youth and casual. TCX combines the finest materials with cutting-edge Italian design to provide maximum protection and comfort. The TCX line also benefits from patented proprietary advances like T.C.S.® – Torsion Control System, D.F.C.® – Double Flex Control System and P.A.F.S.® – Precise Air Fit System.